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Meta Platforms stock price today is $567.82.

Meta's share price is primarily driven by advertising revenue trends, since ads across Facebook, Instagram, and WhatsApp account for nearly all of its income. Key metrics watched by investors include ad impression growth, average price per ad, and capital expenditure tied to AI infrastructure. Broader factors such as Federal Reserve interest rate decisions, regulatory developments around data privacy and antitrust, and quarterly earnings releases can also trigger significant price swings.

Over 97% of Meta's revenue comes from advertising across its family of apps, with the remainder generated by Reality Labs, its virtual and augmented reality hardware division. The company maintains strong profitability, with an operating margin of roughly 40%, though Reality Labs continues to post substantial losses that weigh on consolidated results. Meta has been investing heavily in AI to improve ad targeting and content relevance, contributing to recent acceleration in both ad pricing and impression volume.

Meta Platforms trades on the Nasdaq under the ticker symbol META. The company was previously listed as FB until it rebranded from Facebook, Inc. to Meta Platforms, Inc. in 2021 to reflect its broader focus beyond social media, including virtual and augmented reality and, more recently, artificial intelligence.