Google 기술적 분석 - Google 거래: 2025-08-21

The stock of Alphabet, Google’s parent company, fell 1.14% on Wednesday after reports the company is updating its External Offers Program for the European Union with revised fees and more options for Android developers. Alphabet has made updates to its external offers program to offer more flexibility for developers as part of its continued compliance with the EU Digital Markets Act, or DMA. In March, the EU competition watchdog found Google failed to comply with the region's DMA for two services. The Commission alleged that parent Alphabet treats Google Shopping, Hotels, Flights, etc., "more favorably" in search results versus services offered by third parties and gives "more prominent treatment" to its own offerings. Furthermore, the EC said the company's app store Google Play prevents developers from steering customers to offers and distribution channels of their choice and unjustly charges them for customer acquisition. Revised Google Play terms are designed to make it easier for app developers to steer customers to platforms other than Google after the European Commission found that the company allegedly breached EU's rules. Developers must meet eligibility requirements, and complete their enrollment in this program before promoting external offers. Revision of search results terms that will restrict the favorable treatment of services offered by Google versus services offered by third parties is bearish for Google stock price.